In today’s edition of his ‘Mann ki Baat’ program, Prime Minister Narendra Modi praised the unique and exceptional Araku Coffee, highlighting its journey from the tribal heartlands of India to global recognition. Araku Coffee, cultivated by tribal communities in the beautiful Araku Valley of Andhra Pradesh and Alluri Sitaramaraju district, has garnered numerous awards and international acclaim for its distinctive taste and quality.
The Prime Minister lauded the efforts of tribal cooperative groups that have been instrumental in supporting the local tribal people engaged in coffee plantations. Araku coffee is produced by tribal farmers in the region, who use organic farming methods. These farmers work hard to cultivate the coffee beans without any chemical fertilizers or pesticides. This dedication to natural farming results in a rich, aromatic coffee that is enjoyed by people around the world. The international community has recognized Araku Coffee with several prestigious awards, further solidifying its status as a premium coffee brand. Its growing reputation was underscored when it was selected as a special gift for G-20 delegates, showcasing the best of India’s agricultural heritage and the potential of its tribal communities.
The tribals of Araku Valley and across Alluri Sitaramaraju district are elated with the Prime Minister’s recognition and mention of Araku Coffee. This acknowledgement not only highlights their global success but also brings attention to the remarkable contributions of India’s tribal communities.
Disclaimer: This press release is sourced from News On AIR, Prasar Bharti and Press Information Bureau India (PIB).
